Clarity Magazine

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Why invoice financing could accelerate your business’ growth
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What is multi-touch attribution? An attribution guide.
As your business grows, you’ll want to “pull the lever” on different marketing channels. At its inception, you’ll likely start your marketing efforts ...
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Small business funding options: How to secure a startup loan
So you’ve gone to bank after bank for a small business loan, and they’ve all said “no”—for a multitude of reasons, such as a poor credit score or a la...
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How to enter a new market: 8 tips to consider
Entering a new market can be an incredibly lucrative and rewarding opportunity—if done correctly. Founders who identify a previously untapped market w...
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Join the club: How to use Clubhouse to grow your business
Social media has evolved significantly from its inception roughly two decades ago. It’s no longer just a place to share photos and captions
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Creative ways to secure alternative lending
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A beginners’ guide to UTM parameters
Marketers can all attest to the rush experienced when a campaign is successful. All those long hours crafting bespoke content that speaks to an audien...
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Google Analytics for eCommerce: A beginners’ guide
Google Analytics provides a wealth of information about your eCommerce site, visitors, and where they came from. This guide will teach you how to leve...
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Crunching the numbers: How to choose the right accounting software for your eCommerce business
Accounting software for eCommerce differs to run-of-the-mill software, so choosing the right solution will come down to comparing a handful of key fea...
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Finding the best advertising platforms for your audience
Finding the best advertising platforms for your business can be a challenge. We've rounded up some of the top ad platforms in 2021, from Google Search...
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How to optimize your advertising budget and improve ROAS
Increasing ROAS is easier said that done, so we've put together a guide to help. From choosing the right ad channels to optimizing your ads, we cover ...
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How to improve your conversion rate with a killer UX design
Not seeing results on your site in terms of conversion? You could have amazing content, but if your UX design isn’t up to par, you could fall flat. Fi...
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Using lead nurturing campaigns for growth
Lead nurturing campaigns are a cheap and efficient way to grow your business. Start by building one drip marketing campaign and monitoring results to ...
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To send or not to send? How to develop a successful email marketing campaign.
Build your email marketing program from the ground up. From how to choose an email platform to building an email list to and A/B testing for constant ...
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More scaling, less spending: 5 grassroots strategies to grow your audience
The idea behind this budget-friendly, highly targeted strategy is to create hyperlocal content for a niche audience. Here’s 5 strategies to help you g...
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Paid isn’t everything: Why organic growth could be your golden ticket
Like a brick-and-mortar store, you can spend money on paid advertising to increase traffic. But another type of traffic -- called organic search traff...
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Make Email Automation & SMS the Core of Your Strategy
Our partners at Omnisend analyzed over 10 billion email and SMS messages in their Ecommerce Statistics Report 2020, to show that lifecycle automation ...
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Business loan alternatives: Crowdfunding vs peer-to-peer lending
The terms “crowdfunding” and “peer-to-peer lending” often get confused as one and the same—and there’s a good reason for that. Both involve groups of ...
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Apple’s latest iOS update: How will this affect my business?
You may have heard some rumblings regarding Apple’s most recent iOS 14.4 update, but the real world impact as it relates to your eCommerce business mi...
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The Power Of SMS And Facebook Messenger Marketing
E-commerce brands compete for customers’ attention throughout the entire holiday season. Forward-thinking brands are adopting new marketing channels l...
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Black Friday Checklist: How to Prepare Your Website for BFCM
This year, with many consumers opting to shop for non-essentials from home, the Black Friday/Cyber Monday (BFCM) weekend
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Five Marketing Strategies to Set You Apart This Black Friday
Now that the entire Black Friday/Cyber Monday weekend is digital, the online shopping space will not only be home to the existing eCommerce brands, bu...
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5 Deals to Offer to Customers this Black Friday
The countdown to Black Friday is well underway, and consumers are already thinking about their holiday wish lists. Let's look at 5 deals that you can ...
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How to Bring your Customers Back After Black Friday
After the inevitable craziness of Black Friday/Cyber Monday (BFCM) weekend, what should you focus on next? Let's talk about customer retention!
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How to Prepare Your Facebook Ads for Black Friday
With a large number of brick-and-mortar retailers shifting to eCommerce, the stage is set for one of the largest online sales periods in history. So h...
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